bespoke international group in the news spotlight on quality assurance

Quality Assurance (QA) sits at the very heart of our culture – it is a systematic process that ensures consistency of quality in every facet of our service. Our primary goal is to ensure that the final output meets the specified requirements and expectations of our clients and maintains the consistency, reliability, and effectiveness of our customer service. 

Every brand we represent is unique, and we take great care to ensure that we act as an extension of that business, reflecting the culture. values and empathy. Prior to integration into a client system, much needs to happen in terms of training and benchmarking. Over the past decade, there have been huge improvements in quality within outsourcing from South Africa and we are proud to be at the forefront of this progression. Our own QA team is headed up by the brilliant Devendran Pillay whose passion for accuracy and raising standards is well renowned. The empirical data we generate through kpi’s proves the service we deliver is at least as good as in-house UK operations, but at a fraction of the cost. When it comes to inbound and outbound sales activity, particularly common in energy sales, we have a verification process involving credit checks and implementing a cooling off period to reduce the number of costly failed installs.


To ensure QA standards, we consider:

Standards and Guidelines: Establishing clear standards, guidelines and criteria that define the expected quality level and service delivery

Process Management: Implementing and maintaining efficient processes and procedures to achieve consistent quality from every agent and across every service we offer

Quality Metrics and Monitoring: Defining and measuring specific metrics to assess the effectiveness of our services. Regular monitoring helps identify deviations and potential issues early-on in the process

Continuous Improvement: We identify areas for improvement and implement changes to enhance overall quality

Quality Control (QC): While QA focuses on prevention and process improvement, QA also focuses on detecting and correcting any shortfalls in service

Testing and Validation: We perform various tests and validations to ensure that our service meets the specified CX requirements and functions

Customer Satisfaction: Ensuring that the end-users’ needs and expectations are met, resulting in increased customer satisfaction and loyalty

Documentation: Maintaining comprehensive documentation of processes, procedures, and test results, which aids in traceability and helps in identifying areas of improvement.

By implementing robust QA practices, we can reduce defects, increase customer satisfaction, and gain a competitive advantage in the market

Customer Satisfaction: Providing high-quality services leads to increased customer satisfaction. Satisfied customers are more likely to become repeat customers and recommend the business to others, contributing to the growth and success of the company

Reputation and Brand Image: Consistently delivering quality products or services enhances the company’s reputation and brand image. A positive reputation attracts more customers and builds trust among existing ones

Reduced Costs: Implementing QA practices helps identify and rectify service shortfalls early in the process, this leads to more efficient production processes and cost savings in the long run

Increased Efficiency: QA streamlines processes and identifies bottlenecks or inefficiencies. By addressing these issues, we can improve productivity and achieve better results with fewer resources

Compliance and Standards: For industries with regulatory requirements, we always adhere to quality standards and guidelines


In summary, quality assurance is crucial for ensuring customer satisfaction, reducing costs, improving efficiency, and maintaining a positive brand image. It is an investment that yields significant benefits for all of our clients and promotes a positive work culture which manifests itself in outstanding results.

To find out how QA and other aspects of the Bespoke International Group service can have a positive impact on your managed customer services, contact our Sales Director, Keith Shanks for an informal chat by emailing [email protected]