We are delighted to welcome Keith Shanks to our team. Joining as Business Development Director – UK, Keith has the responsibility of overseeing and delivering our business development strategy within the UK region.

A seasoned CX sales professional, Keith has been involved in the outsourced CX industry since 1998. He brings with him a huge level of experience and broad knowledge of the business development process, commercial agreements and key account management.

Over the past 24 years, Keith has worked for some of the largest players in the industry, as well as some smaller niche providers. He has managed accounts such as Barclays, HP, BT, ITV and Scottish Power.

Some of the accounts Keith has overseen have numbered in excess of 3,000 outsourced agents across a number of outsourced destinations, including South Africa.


Keith said of his new role:

“I felt that my own personal ethos aligned perfectly with that of the senior team at Bespoke International Group. I’ve always believed that in this industry, it’s not just about meeting an SLA, it’s about delivering continuous improvement and transformation for the client. Technology has an important role to play in CX, but only as part of close relationship with human advisors. Ultimately, the propositions that I have seen work best, have been underpinned by the people who can build rapport with customers. I know from first hand experience that South Africa is the very best destination for this kind of quality service, so i’m incredibly excited to be a part of a Durban based team.”


CEO, Mark Thomason:

‘We’re delighted to have Keith heading up our business development strategy. I’m confident that with the benefit of his broad experience and know-how, we will progress further as a business in the UK region. We’ve experienced huge growth over the past year and we’re very much focused on this being the case over the next 12 months. With Keith onboard, this really strengthens our BD proposition”


If you want to understand how Bespoke International Group can support your operation with BPO, email our BDM at [email protected] or BDD at [email protected]

For North American enquiries, contact U.S based VP of Americas [email protected]

Our CEO is UK-based and available to offer enhanced value through a one-to-one consultation.

For an objective overview of your current operation, book a no-obligation review to benchmark your current performance.